Est. in Suffolk, UK

We’re building the email tool we wish existed

Email marketing shouldn’t be complicated. We started SplashSend because the tools we used were either too simple to be useful or too complex to use, and we wanted one in between.

Who we are

Our story

We spent years using email systems from bigger, well-known companies, and there were always gaps they couldn't fill.

The enterprise tools we knew did far more than most businesses needed, and the “simple” tools were too limiting. Everything felt as if it needed a marketing degree to use.

So we started sketching out what an email tool should look like. It would understand plain English and work out who to send to without a tutorial, and it would help businesses write better emails before they send them.

SplashSend grew out of those sketches. Today we’re a small team based in Suffolk, UK, and we still believe email doesn’t have to be complicated. We also believe a business that uses AI should help pay for the water AI uses, so 1% of every paid subscription goes to water conservation projects.

What we believe

Our values

Simplicity is hard work

Making something simple takes more effort than making it complex, and we put that effort in so SplashSend is easy to use.

Humans first

We use AI to help people with their work. Every feature we build starts with the question ‘how does this help a real person?’

Honest by default

We don’t use dark patterns, hidden fees or sneaky upsells. We tell you exactly what you’re getting.

Shaped by you

We keep improving SplashSend, and what you tell us shapes what we build next.

Charitable by design

1% of every paid subscription funds water conservation projects. It has been part of the business model from day one.

Fairly priced

Great email marketing shouldn't require a big budget. We keep pricing as low as we can, because access to good tools matters more than margins.

Doing good

Our commitment to using water wisely

1% of every paid subscription goes to a not-for-profit in the UK that works on using water more efficiently.

Of every paid subscription donated

Where the money goes

100%

Of paid plans contribute

Day 1

When the commitment started

The team

The humans behind SplashSend

Robert

Code & Control

Robert builds and maintains SplashSend, knows every corner of the code and keeps the infrastructure solid, with an obsession for making things 0.1 seconds faster.

Cathy

Product & People

Cathy writes code, designs the product and makes sure every part of it works and looks right. If you're new to SplashSend, Cathy is usually the person who gets you started.

Katie

Creative & Content

Katie is responsible for the design templates, the social posts, the reels and anything else that gets people talking about SplashSend.

Sian

Customer Support

Sian answers your questions, calmly and kindly, and makes sure every customer leaves the conversation with SplashSend working for them.