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No hidden fees, ever

Simple, honest pricing

Start free, then pick the plan that fits. Paid plans never charge per email, and 1% of every paid subscription goes to water efficiency projects.

Plans

Pick your audience size

Every paid plan gets everything. The only difference is how many people your account can hold.

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People on your list

2,500

Price

$39/mo

For growing businesses with a few thousand people on their list.

2,500 people
Unlimited email sends
Cruise AI automation
Drips (automated emails)
Smart groups
Reporting dashboards
Integrations (Shopify + more)
Custom domain sending
A/B tests and best-time sending
Join the waitlist

Compare plans

What's on each plan

Every paid plan has the same features, and only the number of people changes. The free plan sends up to 500 emails a month, makes 20 designs a month with Describe & Build and doesn't include Cruise. On the free plan, drips are switched off if nobody signs in for 30 days.

Swipe the table to compare all plans →

FreeAll paid plansEnterprise
People100500 to 200,000200,000+
Email sends500 per monthUnlimitedUnlimited
Cruise AI automation—
Custom domain sending
Drag-and-drop email designer
Drips (automated emails)
Image editing
A/B testing
Best-time sending (when each person usually opens)
Sign-up and feedback forms
Live data in emails (weather, catalogue, calendar)
Abandoned checkout and browsing emails
Import from Mailchimp, Klaviyo or Brevo
AI email review (your crew)
Unlimited team members
Smart groups
Reporting dashboards
Integrations (Shopify, API + more)
Webhooks

For more than 200,000 people

We offer custom pricing for high-volume senders. Get in touch and we’ll put together a plan that works for your scale.

Contact us
FAQ

Common questions

Is there a free plan?

Yes. The free plan gives you 100 people and 500 sends a month, with no end date and no card needed. On it, drips are switched off if nobody signs in for 30 days, and an account left unused for a year, or for 90 days if it holds nobody, is closed after a warning.

Can I switch plans at any time?

Yes. Upgrades take effect immediately and are prorated, and downgrades take effect at the end of your current billing cycle. There's no penalty for switching, and you don't need to call anyone. If you pay through Shopify, you change plans on Shopify's plan page.

What counts as a person?

A person is anyone stored in your SplashSend account, whether they're subscribed, unsubscribed, or bounced. Everyone in your account counts towards your plan's people limit. We keep the full record so you have a complete history and to prevent accidentally re-adding someone who has opted out.

What does ‘unlimited sends’ mean?

On any paid plan there's no monthly send limit and no charge per email. There is a fair-use line: if an account regularly sends more than 30 emails a month to each person on its list, we'll get in touch first, and we may slow or pause its sending until we agree a plan for that volume. Section 5 of our Terms has the details.

Can I import my existing email list?

Yes. A CSV or Excel file from any platform imports under People. From Mailchimp, Klaviyo or Brevo you can paste an API key and bring your list straight across, with the people who opted out or bounced marked so they're never emailed here.

What kind of support do you offer?

Every plan gets support by email and in the app, answered by a person. The Help Centre has guides to every part of SplashSend.

Where does the water money go?

1% of every paid subscription goes to a UK not-for-profit that works on water efficiency. It's built into our prices, so you pay nothing extra.

Ask us anything

We’d love to hear from you