What is CAN-SPAM?
The CAN-SPAM Act is a US law that sets rules for commercial emails. It applies to any email sent to a US recipient that promotes a product or service.
How SplashSend keeps you compliant
- Accurate sender info — Your From name and email are verified before sending
- Physical address — Your business address is included in every email footer automatically
- Unsubscribe link — Every email includes a working unsubscribe link
- Instant opt-out — Unsubscribes take effect immediately (CAN-SPAM allows up to 10 days, we do it instantly)
- List-Unsubscribe headers — One-click unsubscribe in supporting email clients
- Bounce suppression — Invalid addresses are automatically removed from your list
Your responsibilities
- Don't use deceptive subject lines
- Make sure your business address is correct in Setup
- Never send to purchased email lists
Read our full CAN-SPAM compliance page for more detail.