What the crew is

Your crew is three made-up readers played by AI, each a different kind of person you might find on a mailing list, such as The Detail Reader or The Impulse Buyer. Each one reads your subject line and the words of your email, and looks at up to five of its photos. Then they tell you four things.

  • Whether they'd open it: Would open or Would skip.
  • What they made of it, in a couple of sentences.
  • One thing that would make it better for them.
  • A score out of 10.

Asking them before you send

  1. Build your campaign up to the last step. The crew needs a subject line and a design.
  2. Click Ask Your Crew, the button with their faces on it.
  3. Their reactions appear in a window after a few seconds.
Three AI readers say whether they'd open it, and why.
Three AI readers say whether they'd open it, and why.

Afterwards the button shows their average score. If you change the email, ask again to hear what they think of the new version.

After you send

The crew reviews every campaign you send, and every Cruise email, without you asking. Open a sent campaign, go to Insights and scroll to What your crew thought. Each crew member's reviews are also in Setup → Your Crew, under View all reviews.

Choosing your crew

  1. Go to Setup → Your Crew, or click Manage my crew in the review window.
  2. Click Change on the crew member you'd like to swap.
  3. Pick someone from the cast, or click Surprise me.
Click Change to swap a crew member for someone else in the cast.
Click Change to swap a crew member for someone else in the cast.

The other two stay as they are.

What they can't judge

The crew reads the words and sees the photos, but they can't see your layout, colours or fonts, and they don't comment on spelling or grammar. Use their reactions as a second opinion. Reports shows how real people responded.