Campaigns
One-off emails to the people you choose
Creating a campaign
Make a one-off email in five steps: the subject, the design, who gets it, when, then send.
Writing your subject line and preview text
Write a subject line people want to open, add a first name, get ideas from Write with AI and set the preview text.
Choosing who gets your campaign
Send to all your people, any mix of groups and lists, or people you pick, and see exactly who will get it.
Sending yourself a test email
Send a campaign to your own inbox, or to a few teammates, before it goes to your people.
Scheduling campaigns
Send now or at a time you choose, and reschedule or unschedule a campaign before it goes.
Sending at each person's best time
Deliver a campaign to each person around the hour they usually open your emails, spread over 24 hours.
Testing two versions of an email
Send two versions to part of your audience, then send the better one to everyone else.
Asking your crew
Get a quick reaction to an email from three AI readers before you send it, and see their reviews afterwards.
Understanding campaign stats
What the numbers on a sent campaign mean, and how much to read into each one.
Resending to people who didn't open
Send a sent campaign again to the people who didn't open it, with a fresh subject line.
Finding, copying and deleting campaigns
Search and filter your campaigns, copy one to reuse it, and delete drafts you no longer need.
When a campaign won't send
What each warning means when a campaign won't go out, and how to fix it.