Choosing when
On the When step of a campaign, choose how it goes out.
- Send now: it goes as soon as you confirm on the last step.
- Send later: pick a Date and a Time, in half-hour steps. The time is in your computer's time zone, and the line under the boxes names it, for example Times are in UK time.
- Best time: each person gets it around the hour they usually open your emails, over the next 24 hours. See Sending at each person's best time.
With Send later, the button on the last step reads Schedule. Click it and the campaign is scheduled.
You can also start a scheduled campaign from the Calendar: click a future day and choose Send an email. The campaign opens set to go out that day at 09:00, and you can change the time on the When step.
Once it's scheduled
A scheduled campaign is locked, so nothing in it changes by accident. The bar at the bottom of the page shows when it's due.
- Reschedule: pick a new date and time and click Save new time.
- Unschedule: turns it back into a draft you can change and schedule again.
- Send now: sends it straight away.
You can also unschedule from your list of campaigns, which opens when you click Send in the menu on the left. Click the ⋯ beside the campaign and choose Unschedule, or tick several and use the bar at the top. On the Calendar, click the campaign and choose Unschedule.
When it goes out
A scheduled campaign goes out within a few minutes of its time. Who gets it is worked out at that moment, so people who joined a group you picked after you scheduled it are included, and anyone who has unsubscribed since is left out.
If something stops it going, such as a sender address that isn't verified or no sends left this month, it stays scheduled and is tried again every 30 minutes. The bar at the bottom of the campaign shows Not sent yet and the reason, and the time you picked stays as it was. Once you've fixed the problem, it goes out at the next try. Sending yourself a test before you schedule is a quick way to check your sender address.