Improving your email deliverability

What is deliverability?

Deliverability is the percentage of your emails that actually make it to people’s inboxes (rather than spam or junk folders). Better deliverability = more people see your emails.

Things we handle for you

• SPF alignment — Our sending domain is properly configured
• List-Unsubscribe headers — One-click unsubscribe in Gmail and other clients
• Bounce management — Bad addresses are automatically removed
• Complaint handling — Spam complaints trigger instant unsubscribe

Things you can do

• Authenticate your domain — Add DKIM records in Setup → Email Sender Setup → Authenticate domain. This is the single biggest thing you can do.
• Clean your list regularly — Remove people who never open your emails
• Send consistently — Regular sends build your sender reputation. Erratic patterns look suspicious.
• Write good subject lines — Avoid ALL CAPS, excessive punctuation!!!, and spam-trigger words
• Keep images balanced — Emails that are all images and no text often get flagged