A drip is a series of emails that SplashSend sends on its own when something happens, such as someone joining your list or leaving a checkout. You set it up once. After that, each person who sets it off goes through its steps at their own pace, so two people who join a week apart get the same emails a week apart.

The Welcome series drip on the canvas
The Welcome series drip. It starts when someone subscribes, sends a welcome email, waits two days, then sends a second email.

Drips you can start from

SplashSend has ten ready-made drips. Each one comes with its steps in place and its emails written, and you can change any part of it. You see seven of them until your Shopify store is connected, and nine after.

  • Welcome series: a welcome email when someone subscribes, then a second one two days later that points them to your shop.
  • Abandoned checkout: an email an hour after someone leaves your Shopify checkout, and another a day after that. It is listed when your Shopify store is connected.
  • Left in their basket: an email an hour after someone leaves something in their basket on your site, and another a day after that. It needs website tracking, and Abandoned checkout takes its place once your Shopify store is connected.
  • Looked but didn't buy: an email two hours after someone looks at something on your site without buying, showing them what they looked at. It needs website tracking.
  • After a first order: a thank-you when someone places their first order, and a request for a review ten days later. It needs orders from your shop, through Shopify or the API.
  • Birthday: an email on each person's birthday, from the birthday you keep on them.
  • Back in stock: an email when something a customer bought before is back in stock, showing them what it is. It is listed when your Shopify store is connected.
  • Price drop: an email when something a customer bought before goes down in price. It is listed when your Shopify store is connected.
  • Win back people who have gone quiet: an email when someone moves to the Gone quiet engagement level, and another a week later if they are still subscribed.
  • Test two subject lines: half the people who subscribe get one subject line and half get the other, so you can see which is opened more.

See Start a drip from a ready-made one.

How a drip differs from a campaign

A campaign is one email that goes to a group of people at a time you choose. A drip sends to each person when they do something, so its emails go out at different times for different people. Cruise writes and sends regular emails to your list on a schedule you set.

Finding your drips

Go to Drips to see them all. Each one shows what starts it, how many steps it has and how many people have gone into it. The switch on the right reads Active when the drip is switched on and Draft when it is off. A drip with no steps yet is marked Needs setup.

The Drips page listing four drips
Each drip shows what starts it, its steps and how many people have gone in. The switch shows whether it is Active or a Draft.

Click a drip to open it on the canvas, where you can change its steps and see how it is doing.

Who gets the emails

Drip emails only go to people who are subscribed. Anyone who unsubscribes, or whose address stops accepting email, leaves the drip and gets nothing more from it.

Importing a list doesn't start your drips, so the people on an old list won't all get your welcome email at once. If you do want them to, tick Also start drips for these people when you import.