Every email design you make is kept on the Designs page, which you reach from Designs, then Emails. Pick any of them when you make a campaign or a drip email. Pictures you make in the image editor are kept in Media instead (see The image editor).

Your designs, with the Header & Footer tile first.
Your designs, with the Header & Footer tile first.

Finding a design

The Show me list on the left opens on Your designs, the ones you made yourself or with Describe & Build. Cruise designs holds the emails Cruise wrote for its sends, and All designs shows both. Use the search box to find a design by name, and Sort to put them in order, such as Recently edited or Name: A → Z.

The first tile is your Header & Footer, the top and bottom of every email you send. See Your header and footer.

Starting from a template

The designer comes with ready-made templates: whole emails for a newsletter, a sale, a launch, a welcome, an event and more.

  1. In the designer, click Templates at the top of the left rail, or Start from a template on an empty page.
  2. Search, or narrow the list with the For chips (such as Newsletter or Welcome) and the Look chips, from Quiet to Bold.
  3. Click the magnifier on a template to see it full size, then click Use this template. Or click the template itself to use it straight away.
  4. Change the words, photos and colours. The template becomes one of your designs as soon as you change something.
Narrow the templates by what they're for and how they look.
Narrow the templates by what they're for and how they look.

If the page already has blocks on it, you're asked whether to replace what's on the page. Click Use the template to replace them, or Keep what I have. Undo brings the old blocks back if you change your mind.

The photos in a template are stock photos picked to fit the layout. To use your own, select a picture and click Replace.

Groups

Groups keep the designs you reuse together, such as your own starting point for a monthly newsletter.

  1. Tick the designs you want.
  2. In the bar at the top of the screen, open Add to group… and pick a group, or choose + New group… to make one with them in it.

Your groups are listed under Groups on the left; click one to see only its designs. A design can be in one group at a time, and each group needs its own name. Deleting a group doesn't delete the designs in it.

Tick designs, then add them to a group.
Tick designs, then add them to a group.

Renaming, copying and deleting

  • Click a design's name to rename it.
  • The ⋯ menu on a design also has Duplicate and Delete. A copy has “(Copy)” at the end of its name.
  • Tick several designs to duplicate or delete them together.

Cruise designs can't be renamed or deleted, because Cruise may still be about to send them. To reuse one, open its ⋯ menu and choose Duplicate. The copy appears under Your designs, ready to change.

Changing a design that's in use

Editing a design changes the emails it sends from then on, including a drip email or a scheduled campaign that uses it. Emails that have already gone out don't change.

You can't delete a design that something still sends, such as a drip, a campaign that hasn't gone out yet, or a campaign sent in the last two weeks that still has people to try again. When you try, you're told what uses it, so you can pick another design there first.