Finding them
Click Send in the menu on the left and open a sent campaign. The green band at the top shows how many people it went to and when. Click See how it's doing, or the Insights tab, for the full picture. The numbers grow as people open and click, so look again after a day or two.
The numbers
- Delivered: emails that went out and didn't bounce or fail, out of all those sent.
- Open rate: the share of delivered emails that were opened at least once. Total opens counts repeat opens as well.
- Click rate: the share of delivered emails where someone clicked a link.
- Click-to-open rate: of the people who opened, the share who clicked.
- Bounce rate: the share of emails that bounced. Emails that couldn't be sent at all aren't counted in it.
- Revenue: orders credited to this campaign, with Revenue / recipient beside it. An A/B test counts both versions and the email to everyone else, and refunded or cancelled orders aren't counted. This needs a connected Shopify store. See How email attribution works.
How much to trust opens
An open is counted when the pictures in your email load. Apple Mail loads them for everyone as the email arrives, whether or not the person reads it, so open rates can look higher than they are. Some email apps block pictures, so a person can read every word without being counted. Clicks are the clearest sign that an email worked.
The rest of the page
- Top Links: the links people clicked most.
- Recipients: people with their opens, clicks, first open and last click. The search box looks through everyone the campaign went to, and Show more adds the next ones to the table. Click a column heading to sort, or a name to open that person's page.
- Delivery failures: addresses that bounced or couldn't be reached. An address that bounces for good, or keeps bouncing, won't be emailed again.
- Revenue: each order credited to the campaign.
- What your crew thought: your AI crew's reactions to the email.
Click Export report to keep a copy. Choose CSV or Excel for a spreadsheet with every recipient, or a PDF report for a printable summary.
What to compare against
The most useful comparison is with your own earlier campaigns. The Campaigns dashboard in Reports lists them side by side. One campaign with a low open rate tells you little. A run of them falling over a few months is a sign to look at who you're sending to.
Next steps
On a sent campaign, Resend to non-openers sends the same design to the people who didn't open it. See Resending to people who didn't open.