SplashSend is email marketing for businesses of any size. You design emails, send them to the people who asked to hear from you, set up emails that go out on their own, and see how each one did. This guide shows you where everything is and what to do first.

The Calendar is the page you land on when you sign in.
The Calendar is the page you land on when you sign in.

Finding your way around

The menu down the left side of the app has one item for each part of SplashSend:

  • Calendar is the page you land on when you sign in. It shows what you've sent and what's coming up, along with your ideas for future emails. See Understanding the Calendar.
  • Send opens your campaigns, the one-off emails you write and send yourself, such as a newsletter or a sale.
  • Drips are series of emails that go out on their own when something happens, for example a welcome email when someone subscribes.
  • Cruise writes, designs and sends emails for you on the days you choose. It comes with every paid plan.
  • Designs opens a small menu with Emails, where you design your emails, and Media, where your photos and logos are kept.
  • People is everyone on your list, with the groups and lists you sort them into and the details you keep about each person.
  • Collect is where you make forms for sign-ups, reviews, feedback or surveys.
  • Reports shows the opens, clicks and sales from your emails, and how your list is growing.
  • Data holds facts you can put into an email, such as your product catalogue, a list of events or the weather forecast.
  • Apps connects SplashSend to the tools you already use, such as your Shopify store or the email service you're moving from. Every app is free.
  • Setup is where your sender details, business address, plan and team are kept.

Account, at the bottom of the menu, holds your sign-in settings, the Help Centre and Message us.

Each part of SplashSend has its own item in the menu. Designs opens a small menu.
Each part of SplashSend has its own item in the menu. Designs opens a small menu.

Your first steps

For your first 30 days, a card called Let's get you set up sits at the top of each page. Each step on it ticks itself off once you've done it.

Each step ticks itself off once you've done it.
Each step ticks itself off once you've done it.
  1. Verify your sender email opens Setup → Sender details, where you confirm the address your emails come from. It stays on the card until you've done it. See Verifying your sender email.
  2. Add your people opens People, where you can import a file or add people one at a time. If you sell on Shopify, you can bring your customers in by connecting your store. See Adding and importing people.
  3. Design an email opens Designs. Describe the email you want in a sentence or two and SplashSend builds it, or start from a template. See Using the email designer.
  4. Send your first email opens your campaigns. Pick a design, choose who gets it, then send it now or schedule it for later. See Creating a campaign.

The card goes away once every step is done. To hide it sooner, click the cross in its top corner.

Before you send

SplashSend won't send an email until your sender email, the address your emails come from, is verified in Setup. See Verifying your sender email.

If you email people in the US or Canada, add your business address in Setup too, because the law there requires a postal address in marketing emails. It goes in the footer of every email. See Adding your business address.

Setting up your account asks for both, and lets you skip either. Anything you skipped is listed in Setup progress at the top of the Setup menu as still to do.

Getting help

Click Account, then Help Centre to read these guides beside the page you're working on, or Message us to ask the team a question. See Getting help.