What is a campaign?

A campaign is a one-off email sent to a group of people — think newsletters, announcements, promotions, or updates.

Steps to create a campaign

  1. Go to Campaigns and click New campaign
  2. Name your campaign — This is for your reference only (e.g. "March newsletter")
  3. Write your subject line — Keep it short, clear, and interesting. You can use the AI suggestion feature for ideas.
  4. Choose your audience — Send to everyone, or pick specific groups
  5. Design your email — Choose a template or build from scratch using the drag-and-drop editor
  6. Preview and test — Send a test email to yourself first to check everything looks right
  7. Send or schedule — Send immediately or pick a date and time

Tips for great campaigns

  • Always send a test email first
  • Keep subject lines under 50 characters for the best open rates
  • Use personalisation (like the person's first name) to boost engagement
  • Send at consistent times — your audience will learn when to expect you