Reports shows how your emails and sales are doing over the dates you choose, next to the same number of days before them. Click Reports in the menu on the left. It opens on the Overview dashboard for the last 30 days.
Dashboards
A dashboard is a page of cards, and each card answers one question about your results. Every account starts with six, listed on the left under Dashboards.
- Overview: the headline figures, sales by day, when people click and how your list is growing. See The Overview dashboard.
- Sales: the orders your emails led to. See Sales from your emails.
- Campaigns: your campaigns and Cruise emails side by side, your A/B tests and how many emails were delivered. See Comparing your sends and checking delivery.
- Drips and Cruise: the emails that go out on their own. See How your drips and Cruise are doing.
- Your list: how your groups compare and how their sizes change. See How your list and groups are doing.
You can change any of them, or make your own. See Changing a dashboard or making your own.
Choosing the dates
The buttons at the top right switch between the last 7 days, 30 days and 90 days. The line under the dashboard's name says which dates you're looking at, such as 19 Sept to 18 Oct, next to the 30 days before.
For other dates, click Pick dates, choose a From and a To date, and click Apply. A range can cover up to a year and can't end after today. The button then shows your dates, and they stay the same as you move between dashboards and open cards. Days follow your account's time zone.
Compared with the days before
Some figures have a small green or red label beside them, such as ▲ 12%. It compares the figure with the same number of days before your dates, so on 30 days the last 30 days are compared with the 30 before them. There's no label when nothing happened in the days before.
What you can do with a card
Click the three dots at the top right of a card to see its menu.
- Open full size shows the card on a page of its own.
- Download as a spreadsheet saves the card's figures as a CSV file, for the dates you're looking at. A card drawn as a single picture, such as When people click, doesn't have it.
- Remove from this dashboard takes the card off. You can add it back from the ready-made reports.
The row of figures along the top of a dashboard has no menu.
A card's full-size page shows every row of it, with the figures as a table under the chart, and How it's counted, a sentence or two on what goes into it. From there you can change the dates, download the figures, or put the card on another dashboard with Add to a dashboard.
What sent each email
Many cards split your emails by what sent them. A campaign is an email you sent yourself from Send. A Cruise email is one Cruise wrote and sent for you. A drip email went out from one of your drips.
In the tables, click a campaign's name to open it, or a Cruise email's name to open its own page with its full results.
On a phone
On a phone, a Dashboard box and a Dates box at the top take the place of the list on the left and the date buttons, and the cards sit one under another.
How far to trust each figure
- An open is counted when the pictures in an email load. Apple Mail loads them as each email arrives, whether or not anyone reads it, and some email apps block pictures, so people can read an email without it counting. Treat open rates as a rough guide.
- Clicks are a firmer sign. Some workplaces use security software that opens every link in an email as it arrives. Reports leaves out clicks from known link-checking software and clicks that come within a few seconds of an email going out, the same way groups and drips do.
- Opens and clicks are counted for the emails sent in your dates, up to the end of the last day, so the figures for a recent email keep rising for a few days.
- Unsubscribes are counted for your dates as a whole. Reports doesn't split them by email.
If nothing was sent in your dates, a card says so, for example Nothing was sent in these dates. For what's happening right now, the Calendar has a live feed of the last 48 hours. See Understanding the Calendar.